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24 Hours in Hangzhou
——Reviving and Thriving: A Year of Overcoming Follower Drop and Achieving 1.3 Million Growth Through Content Optimization and Quality Enhancement
"24 Hours in Hangzhou" is a captivating television program aired on a local Chinese TV station, offering viewers a dynamic narrative of the city's unfolding story with each passing hour. It symbolizes both endings and beginnings, accumulating insights into life as time progresses and documenting our continuous growth. Through its lens, the program seeks to capture the daily experiences of individuals from various walks of life in Hangzhou, fostering mutual understanding and strengthening our bond with the city we call home. With our assistance, over the span of a year, the program's account witnessed impressive growth, attracting 1.3 million new followers and significantly expanding its audience reach and engagement.
·Challenge
Witnessed a significant decline in video views, reflecting reduced audience interest and engagement with the content.
Experienced a notable increase in subscriber attrition, leading to a decrease in the total number of followers.
·Solution
In the face of challenges encountered by the "24 Hours in Hangzhou" program, selecting engaging topics became a critical task. To address shifting audience preferences, we collaborated with the program to meticulously select topics and uncover potential hit themes through unique methods. For instance, after conducting market research, we identified emerging hot topics such as urban cultural heritage conservation and community innovation, successfully transforming them into captivating content that expanded the program's audience and garnered increased attention and engagement.
Moreover, enhancing the quality of video visuals was imperative for the program's success. Recognizing the growing demand for high-quality video content among audiences, we provided professional video production services to elevate the visual appeal and production standards of the program. For example, by implementing advanced video editing and special effects techniques, we produced visually stunning content that significantly increased audience affinity for the program and contributed to its overall development.
Lastly, optimizing the structure of video content was crucial for long-term growth and increased viewer engagement. By analyzing and refining the content structure, we aimed to enhance video completion rates and interaction levels, ultimately boosting audience retention and participation. For instance, we restructured video pacing and content arrangements, incorporating more interactive segments and emotional expressions to immerse viewers and improve video completion rates and interaction levels, laying a solid foundation for the program's sustained growth.
·Result
Over the course of one year, the account gained a remarkable 1.3 million new followers, showcasing a substantial increase in audience reach and engagement.
