Directi
AUTILI
——1 Year: 500k+ Fans, Overseas Brand Ranks Top 10 in Chinese Baby Food Market
AUTILI is proudly produced by Homart Dairy in Australia, a subsidiary of Homart Group, established in 1992. AUTILI understands that quality and safety are of paramount importance when it comes to making nutritional choices for your family. AUTILI only sources its ingredients from our trusted suppliers.Starting from scratch, Directi enabled AUTILI rapidly to ascend to one of the top 10 domestic brands of baby food within a single year. It successfully amassed a following of 500,000 in the public domain and achieved impressive annual sales of $80 million in 2020.
·Challenge
When AUTILI found itself grappling with a limited budget but still aimed to enhance its online sales, the company approached Directi’s members for support. AUTILI sought to leverage Directi’s expertise in digital marketing and sales strategies to overcome its financial constraints and drive its online revenue. This collaboration offered a promising opportunity for AUTILI to harness Directi’s advanced technological capabilities and innovative approaches, which were critical in optimizing AUTILI's online sales efforts under the challenging budget limitations.
·Solution
Directi members thoroughly analyzed the brand's business model, existing resources, and organizational structure, devising a comprehensive marketing plan that bridged online and offline channels with optimized cost structure.
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We engaged with major mother communication groups, community forums, providing educational content and answering questions and swiftly accumulating a large number of high-quality, targeted mom followers.
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As major online commercial platforms, we utilized Taobao, JD, and Vipshop, employing paid traffic and advertising.
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We conducted sales events, exhibitions, salons, and networking meetings.
·Result
In a remarkable achievement highlighted in this online marketing case study, we successfully enabled AUTILI to rise among the elite top 10 brands in the domestic baby food market. This strategic campaign led to the accumulation of 500K followers in social media and propelled yearly sales to surpass $80m.
