Dahuaxiaolu

——1-Year Surge: 1M+ Growth and 6M+ Reads per Post on Red

Dahuaxiaolu (大花小鹿), Women empower & Growth KOL, is a content creator who focuses on women development and empowerment. The main revenue of this account is to do the advertisement and consulting, which has been achieved over 1 million RMB (£100K) during our service. Before being a KOL on Chinese social media RED (Chinese Instagram), she worked as risk consultant in one of the “Big 4” accounting firms. She holds a bachelor’s degree in computer information management and MBA from one of the Ivy League. During our service period, she maintained the top1 position for over 18months in the women's growth category on official data on Red, amassed over 1.1 million followers across all platforms, and achieved an average of over 6 million views per post with more than 7,000 interactions.

·Challenge

Dahuaxiaolu encountered significant challenges as she ventured into the crowded field of women's empowerment content on social media. Upon approaching members of Directi for assistance, she expressed her frustration with the saturation of the market, where homogeneous content prevailed, stifling creativity and differentiation. This overwhelming uniformity in content made it hard for her to distinguish themselves and attract new followers through traditional approaches. The intense competition and lack of unique content left Dahuaxiaolu struggling to make an impactful presence and achieve the rapid follower growth she wished. Her dilemma highlighted the need for innovative strategies and fresh content to break through the clutter and resonate with a broader audience.

·Solution

In our efforts to enhance the channel's content, we implemented a multi-faceted strategy

We incorporated real-life scenarios, such as using everyday situations that viewers could easily relate to—like navigating work-life balance or practical parenting tips. This approach helped to anchor the content in reality and made it more accessible.
We ensured that every message was communicated clearly and compellingly, improving overall viewer understanding and retention. This helped in differentiating our content from the competition and offered our audience a fresh take on familiar topics.
We actively engaged in targeted advertising campaigns that were carefully crafted to appeal to women. This strategic advertising not only increased our visibility but also significantly boosted our appearance.

·Result

The culmination of these efforts was a notable increase in revenue, as we successfully generated an annual income of 1 million RMB (£100K) in advertisement and consulting. With joint efforts from members of Directi and Dahuaxiaolu, we attracted 1.1+ million followers across various platforms and maintained the top position in the women's growth category on Chinese social media Red for 12 consecutive months. Furthermore, our posts consistently exceeded 6,000,000 views on average, coupled with a robust interactions of 7,000+ per post, demonstrating our efficient and effective engagement strategies.