Floasis

——5 Months: 30k+ Followers, 12k New Customers, Sales Exceeding £2.4 Million

Floasis is dedicated to providing high-quality cosmetics with the concept of "Eastern makeup, nurturing beauty with flowers." We've helped this brand create an account named "Lady with Etiquette (Lidai Jiaren)" to promote Chinese traditional etiquette culture and aesthetics. It focuses on integrating tradition with modernity, offering cosmetic and beauty products that cater to Chinese aesthetics and culture.Through our support, by the third month of project implementation, Floasis surpassed its benchmarks, producing 120 videos and amassing a cumulative public domain viewership exceeding 50,000,000 by the fifth month. With a cultivated public domain following of 350,000 and generating direct sales revenue exceeding 24,000,000 RMB (£2.5 M), our strategic approach has significantly enhanced Floasis's brand visibility and market presence.

Floasis expects us to establish a clear, innovative, and highly potential brand image that aligns with the company's culture and history. This requires a deep understanding of Floasis's core values, vision, and interaction with consumers to ensure that the brand image we establish authentically reflects the company's culture and history while also attracting the target customer base. Additionally, Floasis has high expectations for the effectiveness of promotions, aiming to achieve clear returns and results, such as increased brand awareness, sales growth, or enhanced user engagement.

·Challenge

Establishing a distinctive brand image that resonates with Floasis's culture and history while also appealing to the target customer base poses a significant challenge.Conducting thorough market research and consumer analysis to accurately assess target customer preferences, behaviors, and market potential presents a complex task.Meeting Floasis's high expectations for promotion effectiveness, including achieving clear returns such as increased brand awareness, sales growth, and enhanced user engagement, requires meticulous planning and strategic execution.

·Solution

With a deep understanding of Floasis's core values, vision, and consumer interactions, we have devised a groundbreaking brand promotion and marketing strategy centered around Chinese traditional culture and hospitality. For instance, in collaboration with some renowned historical museums, we proposed a campaign that explores the rich heritage of Chinese beauty rituals and adornments throughout history. By showcasing artifacts and artworks from the museum's collection alongside Floasis's products, we aim to highlight the brand's connection to China's cultural legacy and its dedication to preserving and celebrating traditional beauty practices. This thematic approach authentically reflects the company's cultural background and values while also resonating with the target customer demographic.

Incorporating insights gained from extensive market research and consumer analysis, we have crafted a campaign that leverages key social trends and current events, ensuring relevance and engagement with the audience. For instance, after identifying a growing interest in sustainable living among Floasis's target customers, we integrated eco-friendly practices into the campaign, such as promoting recyclable packaging and sourcing materials from environmentally conscious suppliers. This not only aligns with the brand's values but also appeals to the evolving preferences of consumers.

In terms of content creation, we have implemented a proprietary content production system that has significantly increased output by 450% while maintaining the quality standards set by the brand. For example, by streamlining production processes and leveraging automation tools, we were able to deliver a higher volume of engaging content, such as tutorial videos showcasing the versatility of Floasis's products, without compromising on excellence. This system enables us to deliver a higher volume of content without compromising on excellence, meeting Floasis's expectations for content quality and quantity.

·Result

By the third month of project implementation, we had already surpassed the benchmarks set by the brand. By the fifth month, our achievements were remarkable: we had produced a total of 120 videos, amassing a cumulative public domain viewership exceeding 50,000,000. Additionally, we successfully cultivated a public domain following of 350,000, directed 12,000 customers to the private domain, and generated direct sales revenue exceeding 24,000,000 RMB ( £2.5 M). These exceptional outcomes not only demonstrate the efficacy of our strategic approach but also highlight the substantial impact of our efforts on elevating Floasis's brand visibility, enhancing audience engagement, and driving revenue growth.