Huawei

——6 month journey：100k followers with 100+ Videos and 100K+ Average Exposure

Established in 1987, Huawei is a leading global provider of ICT (information and communications technology) infrastructure and intelligent terminals, serving a clientele exceeding 3 billion individuals worldwide. During our service period, their official training account, Huawei Training, achieved a milestone of 100 videos, each post garnering an average of over 100,000 views. With our help, this account finally increased 100K fans.

Huawei Training hopes to gain a competitive edge in the technical education sector by partnering with us. It is widely known that educational videos in the technical field can often be dull and boring. Huawei Training aims to overcome this challenge by collaborating with us. Our partnership aims to inject new vitality and creativity into Huawei Training's channel, making technical knowledge more vivid and understandable through innovative logic and content expression, thus attracting a wider audience. By combining our expertise and skills with Huawei Training's professional background and resources in the technical field, we can jointly create captivating and educational video content, enhancing the influence and competitiveness of Huawei Training's channel.

·Challenge

- The content struggles to stand out when compared to similar products, leading to a lack of promotion on platforms like TikTok.

- The low stickiness of the audience results in difficulty retaining viewers who have already engaged with the content.

- The company is facing the challenge of rapidly growing its follower base, with a goal of reaching 100,000 followers in a short period of time. This is particularly difficult in a competitive environment where other brands have already established a strong presence.

·Solution

To tackle these challenges, we've taken a multi-pronged approach. First, regarding video content, we've focused on optimizing two key areas. Firstly, we've addressed complex concepts and technical knowledge by using 3D animations or simple stories instead. For instance, explaining the difference between 4G and 5G through a fun one-minute story to help viewers grasp it quickly. Secondly, we've included more interviews with professionals and details about core technologies in our videos, making the content more professional and exclusive. These adjustments make our content more diverse, attracting both interested newcomers and tech enthusiasts in the field. Additionally, we've shifted from lengthy videos to concise, short-form content, better suited for platforms like TikTok.

Regarding update frequency, we've established a reasonable and tight schedule. Based on market research, we've found that viewers prefer consistent updates from creators at fixed times each week. Therefore, we've decided to post twice a day.

·Result

Reaching a milestone of 100 videos during the service period. Each video has garnered an average of over 100,000 views, indicating positive responses and engagement from our audience towards our update frequency. With our help, this account finally increased 100K fans.